How It Works For Shoppers For Merchants Products FAQ Blog
For Merchants

Turn lay-by into
managed cash flow.

Duela digitises your lay-by book, tracks every plan, collects instalments, and gives you structured cash-flow access as plans progress — starting from the shopper's deposit. Better fulfilment and completed plans can improve your payout speed.

✓ Your price stays your price ✓ 40% average basket increase ✓ No setup fee, ever ✓ Instalment recovery is on us
40%
Average Basket Increase
0
Partner Merchants
R 0
Setup Fee, Subscription or Commission
R 0
Chargebacks — Ever

No MDR-style haircut
on your lay-by price.

With many payment providers, the price you charge isn't the amount you receive — transaction fees quietly reduce your settlement. Duela is different. You set your Buy Now price, Duela prices the lay-by service separately, and your merchant price stays protected. For launch merchants on Duela Free, that means you receive your full cash price on completed plans.

💳

Traditional Payment Provider

You sell for: R850
Less transaction fee: deducted from your sale
You receive: less than R850

🛡️

Your Duela Price Tag

FashionStore · Powered by DuelaPay
Classic Bomber Jacket
Buy now R850
Pay today, in full
Lay-by R218.88/mo
4 months, protected
QR
Shopper taps or scans the lay-by price to start their plan — no card machine, no checkout integration. Every rand of your R850 stays yours.

You set the price. Duela protects it. Any Duela fee on other merchant plans is always disclosed upfront, never hidden in your settlement.

More sales. Managed cash flow.
Every single time.

DuelaPay is built to grow your business — not complicate it. Here's what you get when you partner with us.

app.duelapay.com/merchant/dashboard
📊 Dashboard
📋 Active Plans
💳 Payouts
🏷️ Price Labels
⚙️ Settings
Active Plans
23
Completion Rate
84%
Pending Payout
R4,720
ShopperItemStatus
Thabo M.Bomber JacketOn Track
Nomsa D.Safety BootsOverdue
Sipho K.Angle GrinderOn Track

Track orders, monitor active lay-bys and view settlement reports — from any browser, on any device.

💰

Paid As You Go

Payout starts on deposit and keeps releasing as the plan is paid — faster as your trust tier grows.

📈

Higher Basket Value

Shoppers spend 40% more when they can pay over time.

🔄

Dead Stock, Recovered

List your dead stock on Duela Xchange from day one — cancelled items relist automatically.

⭐

Trusted Shoppers Only

Buyers are qualified by their own Duela progress — not a bank's opinion of them.

🔧

Easy Integration

One link next to your price — live in an afternoon.

🏬

Online + In-Store

Same DuelaPay price, online and at your till.

🛡️

No Chargebacks, No Liability

Instalment recovery is on us, not you.

Three steps to
more revenue.

DuelaPay sits next to your existing price — no checkout integration required, online or in-store.

Shopper Taps Your DuelaPay Price

Right on your product page — online or via your in-store QR code — the shopper taps your DuelaPay price, chooses a term, and pays their 25% deposit. They never touch a checkout.

9:41●●● 5G
Your DuelaPay price
🧥
Classic Bomber Jacket
FashionStore
Buy nowR850
DuelaPayR218.88/mo

DuelaPay Starts Paying You

The moment the deposit is confirmed, your first payout lands in your merchant account — and it keeps releasing as the plan is paid off. How much lands upfront depends on your trust tier: the longer and cleaner your track record, the more of each instalment you get immediately. Every merchant is paid in full — tier only changes how fast.

9:41●●● 5G
Classic Bomber Jacket · payout status
Released so far (your tier)R120.00
Held until milestones clearR98.88
Full payout on completionR850.00
Payouts already made to you are never reversed — whether the shopper pays on time or not.

We Manage the Rest

DuelaPay collects the shopper's remaining installments, sends payment reminders, and handles any arrears. Your role ends at step two.

9:41●●● 5G
Your orders
Classic Bomber Jacket
3 of 4 paid · on track
R218.88
Digital Air Fryer
Deposit paid · new
R315.00
Wireless Earbuds
Completed ✓
R145.00

Works with what
you already have.

No website yet? No plugin to install? Doesn't matter. Your DuelaPay price is just a link, and we meet you wherever your business already is.

🏬

No Website Yet

We'll build you a free Duela storefront to list your products — no website, no developer, no cost.

Get Started →
🔗

Any Website

WooCommerce, Shopify, or your own build — generate a link from your merchant portal and paste it next to your price.

Get Started →
🏪

In-Store

Shoppers tap their Duela card or scan a QR code at your till to start their own plan — no special terminal needed.

Get Started →
⚙️

Enterprise API

Large catalogue or a custom platform? Bulk link generation, order sync and custom reporting — our API covers it.

See API Pricing →
Merchant using DuelaPay in-store

Whether online or
at a market.

DuelaPay is designed for every kind of SA merchant — from Shopify stores to township market stalls. If you sell, we support you.

  • Your Buy Now price stays protected — no MDR-style haircut
  • One link next to your price — no plugin required
  • Structured cash-flow access starting from the 25% shopper deposit
  • Buyers qualified by their own Duela progress
  • Real-time merchant dashboard and reports
  • No setup fee, subscription or commission — ever

Read the fine print.
We already did.

The questions every merchant asks before signing up — answered upfront, not buried in a contract.

🏦
Money Held SafelyHeld at our partner bank — never in DuelaPay's own operating funds — until released to you.
🤝
Your Customers Stay YoursWe don't market to your shoppers during an active plan.
📊
Full Transparency, AlwaysEvery plan, payment and payout visible on your dashboard, in real time.
📈
Trust Tier = Cash SpeedEvery merchant gets paid in full. Your track record decides how much of each instalment lands upfront.

Let's grow your
sales together.

Fill in the form below and one of our merchant success team members will be in touch within one business day.

We'll be in touch within one business day. No obligation. No setup fee.

Join 80+ merchants
already winning with DuelaPay.

More customers. Higher baskets. Managed cash flow. Get started today with a free merchant demo from our team.