How It Works For Shoppers For Merchants Products FAQ Blog
How It Works

How DuelaPay
works.

DuelaPay is South Africa's digital lay-by platform. Shoppers reserve and pay over time, safely — merchants get structured cash flow as they go. Not a loan. No credit check. No interest.

See the price.
Tap it. It's yours.

DuelaPay's layby price lives right next to the regular price on partner merchant pages. Tap it, and you're straight into your plan — no searching, no separate checkout.

fashionstore.co.za/products/bomber-jacket
🧥

Classic Bomber Jacket

FashionStore · Available in S, M, L, XL
R850
Pay in full · immediate delivery
Or pay over time
R218.88/mo
DuelaPay price R875.50 · 4 months · 0% interest
DUELA
  • Your money protected until delivery
  • Builds your payment record
  • Cancel anytime — refunded within 7 days*

*Terms and conditions apply — refund is the amount paid, less a 1% cancellation fee.

Shopper checking her DuelaPay plan on her phone before paying
1
Discover

See Two Prices, Side by Side

Browsing a DuelaPay partner merchant's site, you'll see the normal cash price next to the DuelaPay price — with your deposit and monthly amount shown upfront, before you tap anything.

What the DuelaPay price covers. It's a little higher than the cash price — that difference covers your protection, the platform, and the convenience of paying from anywhere. It's shown upfront, never hidden, and 0% interest — always.

2
Deep Link

Tap the Price — You're In

One tap takes you straight into DuelaPay with that exact item already loaded — no re-finding what you wanted, no checkout to wade through.

9:41●●● 5G
You tapped the DuelaPay price on fashionstore.co.za
🧥
Classic Bomber Jacket
FashionStore · Available in your size
Buy nowR850
DuelaPayR218.88/mo
TotalR875.50
This item will wait for you. New here? Sign up in under 2 minutes — your jacket stays reserved.
3
Plan

Choose Your Term

Pick a term from 3 to 6 months to fit your budget, and see your exact deposit and monthly amount before you commit to anything.

9:41●●● 5G
How long do you want to take?
3
months
R328.31/mo
4
months
R218.88/mo
5
months
R164.16/mo
6
months
R131.33/mo
All installments are equal. 0% interest — always. A strong payment record can unlock an extra month.
4
Payment

Pay Your 25% Deposit to Reserve

Pay just 25% of your DuelaPay price upfront to reserve your item. This secures the product at the merchant and kicks off your DuelaPay lay-by.

9:41●●● 5G
Plan summary
Cash priceR1,200
Premium (5%)R60
Deposit (25%) — due nowR315
Then, 3 months atR315/mo
5
Delivery

Complete Payments — Receive Your Goods

Pay your monthly installments on time via the DuelaPay app, website or EFT. Once your final payment is made, your item is released for collection or delivery.

9:41●●● 5G
Classic Bomber Jacket · plan progress
3 of 4 paidR218.88 due 14 Aug
Shopper receiving their DuelaPay delivery

Sell more with
managed cash flow.

As a DuelaPay merchant partner, you get structured cash-flow access as plans progress and never touch instalment management again.

1
Setup

Add Your DuelaPay Price — No Code Required

Generate a unique DuelaPay link for each product from your merchant portal, and paste it next to your existing price. No plugin, no SDK, no checkout integration.

9:41●●● 5G
Your DuelaPay price
🧥
Classic Bomber Jacket
FashionStore
Buy nowR850
DuelaPayR218.88/mo
2
Deep Link

Shopper Taps, Plan Starts Instantly

When a shopper taps your DuelaPay price, they land directly in DuelaPay with your product already loaded — choosing their term and paying their deposit before they ever reach a checkout page.

Stock stays yours to protect: Goods are held (not shipped) until full payment is received by DuelaPay. You release the item only on final payment confirmation.

3
Settlement

DuelaPay Starts Paying You

The moment the shopper's deposit is confirmed, your first payout lands in your merchant account — and it keeps releasing as the plan is paid off. How much lands upfront depends on your trust tier: the longer and cleaner your track record, the more of each instalment you get immediately. Every merchant is paid in full — tier only changes how fast.

9:41●●● 5G
Classic Bomber Jacket · payout status
Released so far (your tier)R120.00
Held until milestones clearR98.88
Full payout on completionR850.00
Payouts already made to you are never reversed — whether the shopper pays on time or not.
4
Management

We Manage the Rest

DuelaPay handles all installment collection, payment reminders, arrears management and shopper communication. You focus on your business.

9:41●●● 5G
Your orders
Classic Bomber Jacket
3 of 4 paid · on track
R218.88
Digital Air Fryer
Deposit paid · new
R315.00
Wireless Earbuds
Completed ✓
R145.00

Not all "buy now
pay later" is equal.

DuelaPay is fundamentally different from traditional BNPL — because we built it around financial fairness, not profit from debt.

Feature Traditional BNPL DuelaPay
Interest charges Often 15–30% p.a. if not paid on time 0% interest — always, on every purchase
Credit check required Yes — hard inquiry on your credit record No credit check — ever
Goods received upfront Yes — creating immediate debt pressure Goods released after final payment
Risk of debt spiral High — late fees and interest compound quickly Low — zero interest, transparent flat fees for exceptions only
Hidden fees Late fees, account fees, processing fees common Zero hidden fees — your DuelaPay price is shown upfront, in full, before you commit
Financially inclusive Excludes those with poor or no credit history Accessible to all — no credit history needed
Fees for missed payments & extensions Late fees + penalty interest compound fast Small flat fee only — 3.5% missed payment · 3.5% extension/transfer · 1% cancellation*

*Percentages to be finalised.

Ready to experience
DuelaPay?

Join thousands of South Africans shopping smarter — or become one of our merchant partners and turn your lay-by into managed cash flow.